Toby Waldof
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About Toby

One of a small number of certified college counselors in the U.S, Toby Waldorf is recognized for her success in guiding students and parents in an unbiased search for the college environment that best matches the student. Her methodology takes into consideration the applicants’ personality and talents, as well as academic background, financial needs and life goals, enabling them to thrive in their collegiate experience.

A member of the Independent Educational Consultants Association (IECA), the Western Association of College Admissions Counselors (WACAC), and the National Association of College Admissions Counselors (NACAC), Toby speaks to parent and high school groups dispelling myths, setting goals and designing a strategy that results in an ideal match between student and college. For college-bound students and their parents, her creative, in-depth approach offers guidance to unfamiliar terrain.

Toby has leveraged her invaluable knowledge
and experience surrounding college planning and selection issues, formerly limited to her private practice and by geography, by founding
Destination-U, an online college matching site, that individually matches a college bound student to the colleges at which he or she is most likely to thrive based on that individual student's unique needs, attitudes and behaviors. Toby's expertise will thus be made available to the more than 1.5 million college applicants who wish to benefit from it.

Also a member of the University of California, Los Angeles Foundation Board of Trustees, Toby served on the board of governors of the Fulfillment Fund, creating their college counseling program for disadvantaged youths, is founding chair of Women and Philanthropy at UCLA, and a former member of the Dean’s Council of UCLA’s Graduate School of Education and Information Services. She is also past president and current board member of UCLA’s Royce Center Circle, the country’s premiere, university based performing arts institution; is a member of the UCLA Foundation Board of Governors; and is the creator of the college counseling program for Jewish Big Brothers and Big Sisters of Los Angeles.

Toby received her bachelor’s degree from UCLA and is a graduate of the UCLA Certificate Program in College Counseling. She lives in Brentwood, CA with her husband, Bob, and has two grown children and one grandchild.

Toby is not currently accepting new clients in her private practice.